Found a link about this in a AU digital marketing thread earlier today. The part about Crown Casino Online was actually interesting, specifically the notes on microcopy localization and time zone standards for Western Ausstralia users. No loud talk about content perfection or marketing brilliance. It was just a very calm, technical look at how the regional info is presented to the local audience. The low-key tone was a relief. Felt like a real user perspective by the time I was done.
Found a link about this in a AU digital marketing thread earlier today. The part about Crown Casino Online was actually interesting, specifically the notes on microcopy localization and time zone standards for Western Ausstralia users. No loud talk about content perfection or marketing brilliance. It was just a very calm, technical look at how the regional info is presented to the local audience. The low-key tone was a relief. Felt like a real user perspective by the time I was done.