Found a link about this in a Canada digital marketing thread earlier today. The part about Casino Lac-Leamy was actually interesting, specifically the notes on microcopy localization and time zone standards for Western Canada users. No loud talk about content perfection or marketing brilliance. It was just a very calm, technical look at how the regional info is presented to the local audience. The low-key tone was a relief. Felt like a real user perspective by the time I was done.
Found a link about this in a Canada digital marketing thread earlier today. The part about Casino Lac-Leamy was actually interesting, specifically the notes on microcopy localization and time zone standards for Western Canada users. No loud talk about content perfection or marketing brilliance. It was just a very calm, technical look at how the regional info is presented to the local audience. The low-key tone was a relief. Felt like a real user perspective by the time I was done.