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How Not To Overdo On Your Site Or Apps Features PATCHED

Always keep your backdrop white. A white backdrop reflects natural light onto the product and gives you an evenly lit photo. It also makes the editing process easier if you need to remove the background. A cream or off-white color will make editing and lighting difficult. Also, try to position your backdrop not only behind your product but underneath it as well.

How not to overdo on your site or app’s features

Controlling the lighting is key when learning how to take product photos with an iPhone or Android. Bounce boards help minimize strong shadows and create a more balanced lighting environment to bring out the finest details of your product. You can buy a white bounce board made of foam on Amazon.

2. Place your setup close to the window. Aim for 90 degrees to the right or left of your setup. Aim to start your photoshoot at the brightest time of day. If it turns out that the sun is too bright, you can always use a diffuser sheet to soften the light.

Give as many different viewpoints as possible to highlight key features of your product. An all-around view is more engaging and can help shoppers envision themselves wearing or using your product, which can lead to more sales in your store.

After your first shot, take a look at your image and see if you think it needs to be brightened or darkened in order to achieve a proper exposure. If you think the exposure needs tweaking, touch the +/- button below the circular Focus button and pull the slider up or down to change the exposure.

Choosing the right editing apps is an important part of mastering product photography with a smartphone. Many come with an in-app editor, but there are plenty of third-party apps that give you everything you need to make your product stand out.

Some would say Adobe Lightroom is the best app for product photography on the market. It features easy-to-use tools like sliders and presets to create photos that look exactly how you want them. Lightroom is also a good option if you plan to edit photos on your computer. You can start on mobile, web, or desktop, and when you make edits, they will be automatically applied across devices.

Besides asking for basic details, request customers to add information which will help you improvise further. Include analytics as a part of your mobile app that helps track customer behaviour. You can easily use the data to know their preferences and send them offers for products they may be genuinely interested in.

Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word "engineering" to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.

You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.

When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You'll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

How do you stand out in a crowded field of competitors? And perhaps more importantly, how do you get your app to rank high in an App Store search, and make sure it matches the intent of searches in the App Store searches?

Want to enter the app stores without spending 5-6 figures on developing a native app? Canvas is the perfect solution to convert your existing site into a like-native mobile app. Hit the button below for a free, personalized demo to see exactly how it works.

With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.

Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.

App Previews in the iOS App Store allow you to upload 30 second long videos to showcase the features and benefits of your app.You can only show recordings of the in-app experience, so make sure your mobile app UX looks good, and matches what your prospective audience is looking for!

When you build an app with Canvas, our team is here to help you submit your app to the app stores, as well as crafting the perfect app store listing. Hit the button below for a free demo of the platform to see how it works.

Placing your app in the proper category on both the Apple App Store and on Google Play is not only helpful for users who are browsing apps by category, but it is also best practice for helping your app to rank well.

You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it. (MobiLoud includes this features in your apps for you and the results are encouraging, with a 4.5 average rating for MobiLoud customer apps.)

Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help your mobile marketing strategy. You will be able to see where your app stands in relation to the competition, and boost your store ranking accordingly.

Since the release of the Block Editor, widgets got even more powerful, as you can add any regular block that you like to your available widget areas, rather than being limited to a dedicated set of widgets.

In either location, to add a widget, first click on a widget area. This is where the fun begins! Because of the Block editor features, you can click the + sign to chose from any of the blocks available and add your content exactly the same way as you did with your pages and posts.

Starting out and not sure what to add? We recommend spending some time browsing other websites in your niche. Take a look at what additional information they include and then decide on what you feel is best for your site and audience. Remember, widgets are just regular blocks that will appear on all your pages or posts that display the widget area. You can add any type of block that you want, but try not to overdo it.

Forcing customers to journey through your app to find important release information can be disruptive to UX. Requiring them to dig through docs or endure a barrage of notifications and popups is also not ideal.

Keeping their needs top-of-mind when writing them will help you relate to your user and keep your updates engaging and easy to read. The user is more likely to understand your changes and will pay more attention to your release notes.

Users will become numb when asked to read or scan a wall of text. Keep things organized and segmented by using subheads, drop-down menus, bullet points, and paragraph breaks. Breaking up big blocks of text in your release notes will help the user readily find which change applies to them.

Use jargon-less notes as a way of connecting with the customer. If your brand is funny and light-hearted, your notes should reflect that. If your brand is eco-aware and green-friendly, adopt that messaging in your release notes as well. This consistency will resonate with customers who are familiar with your brand and drive loyalty.

You can use release notes as a way to promote your brand messaging, but don't overdo it with heavy self-promotion. Too much self-promotion can erode a customer's trust in your brand. But can you sneak a little self-promotion into your release notes to help boost your brand's messaging.

Employ the 80/20 rule used in social media; 80% of your content should be useful, and only 20% should be self-promotion. This rule is not only useful for release notes but for any type of content you produce.

Find out how Appcues can help you improve your activation rate, increase campaign opt-in, and reduce support burden through contextual, targeted in-app communication.


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